When I’m working with clients who’s Cadences are underperforming, their first instinct is always to punch up the messaging.
That is 100% NOT where you want to start when optimizing your Cadences.
It’s actually the LAST thing you should do.
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So where do you start?
Reverse engineer the desired outcome of the Cadence, which 9/10 times should be to connect with a client. Exceptions to this could be nurture Cadences, pre-event Cadences, etc.